Moreton Bay Region Recovery Campaign

Moreton Bay Region Industry & Tourism (MBRIT) and Moreton Bay Regional Council are working together to help our region's economy recover from the effects of the COVID-19 pandemic.

Initiatives include a Major Tourism Campaign, Recovery Business & Jobs Expo, free business workshops, free business support modules and more. Read below to see the positive initiatives taking place to help our businesses bounce back quicker.

Moreton Bay reminds SEQ it's just minutes away

A major new tourism campaign will remind South East Queenslanders that their perfect holiday destination is just minutes away, in Moreton Bay.

Moreton Bay Region Industry & Tourism (MBRIT) is spearheading the campaign, in partnership with Moreton Bay Regional Council, in a bid to stimulate the region’s tourism economy.

MBRIT CEO Shane Newcombe says the delivery of this much-needed destination campaign and ongoing partnership with Council is key to supporting the economic recovery of the region.

“Tourism is worth more than $1 billion to our economy and drive tourism is the most important component of that,” Mr Newcombe explains.

“Through our partnership with Council, today we’ve launched Moreton Bay, Minutes Away, our $240,000 destination campaign aimed at supporting the businesses hit hardest by COVID-related closures including our local tourism, retail and hospitality businesses.

“The sliding-doors aesthetic to this campaign is deliberately unique to cut through the influx of destination and airline marketing as state borders reopen.

“Our message is a bit tongue-in-cheek, ambitiously encouraging South East Queenslanders to trade those cheap plane tickets and lengthy travel journeys, for a convenient holiday to Moreton Bay, where the road-trip is part of the fun.

“Don’t waste a day travelling, when just minutes from your front door is a world-class holiday experience in Moreton Bay!”

Expected boost to Moreton Bay drive market

Mayor Peter Flannery said the Moreton Bay, Minutes Away campaign would encourage every South East Queenslander jumping in their car to point the steering wheel towards Moreton Bay Region.

“Drive tourism has always been our region’s strength and we saw an influx of visitors to the region when the 50km radius restriction came into play back in April,” Mayor Flannery said

“We know our regulars will be keen to return these school holidays, so this campaign will showcase our diversity of attractions to entice new tourists to discover the hidden gems around Moreton Bay Region - like our pristine beaches and stunning national parks, an abundance of fresh local produce from the bay to the farms, and a range of incredible tours and experiences to suit every traveller.

“With the news of restrictions easing and borders reopening, now is the time to remind our drive market that their next long-weekend or quick getaway is only minutes away from their front door.

“Getting tourism back on track is one of the best ways to get our economy back on track, so Council has enthusiastically partnered with MBRIT on this campaign.”

Business tourism campaign comes with relaunched Visit Moreton Bay Region website

Moreton Bay, Minutes Away campaign will run across television, billboards, print, digital and social media, focusing on driving visitation to its relaunched Visit Moreton Bay Region website.

With personalised itineraries at the core of the website relaunch, the new user experience will encourage potential visitors to search for travel inspiration based on their preferences.

Visitors will be inspired by itineraries and guides that are relevant to their length of stay, traveller type and interests.

Businesses will be encouraged to display the Moreton Bay, Minutes Away stamp if they are have the required COVID Safe documentation in place and are open and trading.

See the new-look Visit Moreton Bay Region website and plan your Moreton Bay

Further Reading

Tourism Industry - Employee Assistance Program
Moreton Bay Tough - Times are tough, Moreton Bay is tougher
Business Moreton Bay Region Support Modules

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